If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
EBusiness hat in den vergangenen Jahren an Bedeutung gewonnen. Ein Grund dafr liegt in den vielfltigen Nutzeffekten, welche die Unternehmen durch die neuen Informations und Kommunikationstechnologien realisieren. Hierbei nimmt insbesondere das Internet, welches verstrkt im Marketing eingesetzt wird, eine herausragende Stellung ein. Dass diese Nutzeffekte nicht nur Unternehmen aus Industrielndern zugute kommen, zeigt die hier vorgestellte empirische Untersuchung. Fr zwei konkrete lateinamerikanische Branchen, die Weinindustrie in Chile und die Kaffeeindustrie in Costa Rica, zeigt die Autorin, dass InternetMarketing ein wirtschaftliches Exportinstrument sein kann. Dazu arbeitet sie die Nutzeffekte einzelner Instrumente heraus und geht auch auf die Schwierigkeiten der Internetnutzung ein. Grundlage der Untersuchung ist eine detaillierte Darstellung der einzelnen InternetMarketing Instrumente und deren Besonderheiten im internationalen Einsatz. Auerdem entwickelt die Autorin ein Verfahren zur Beurteilung der Wirtschaftlichkeit von EBusiness Anwendungen. Damit ist die Untersuchung auch fr Unternehmen aus Industrielndern von groem Interesse.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
