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From the Back Cover Damit Unternehmen im Wettbewerb bestehen knnen, mssen ihre Fhrungskrfte Vernderungen aktiv einleiten und steuern. Das dynamische Verhalten von Markt und Unternehmen erschwert die Intervention und fhrt zu individuellen Gestaltungsberlegungen und Vorgehensmodellen. Eva Kral untersucht konzeptionelle Perspektiven einer theoretisch fundierten Betrachtung organisationaler Wandelprozesse. Die Analyse des Organisationsphnomens aus unterschiedlichen Blickwinkeln verdeutlicht Schwerpunkte und Mngel der verschiedenen Anstze. Durch die Diskussion mglicher Vorgehensstrategien und ihrer Wirkungsweisen in Vernderungsprozessen zeigt sich, in welchen Spannungsfeldern Manager operieren. Mit Hilfe der Interventionsarchitektur der Autorin lassen sich diese Spannungsfelder auflsen. About the Author Eva Kral promovierte bei Prof. Dr. Ursula Schneider am Institut fr Internationales Management der Universitt Graz. Sie ist selbstndige Managementberaterin und Grnderin von Change Design, Managementberatung in Klagenfurt.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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