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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication,Used
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today's PR professionals create persuasive messages with modern technologies while working in line with the industry's foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapteropening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Introduction to Public Relations'? A: The book focuses on providing a comprehensive introduction to public relations with an emphasis on new media and social responsibility.
- Q: Who are the authors of this book? A: The book is authored by Janis Teruggi Page and Lawrence J. Parnell.
- Q: What edition of the book is available? A: This is the second edition of 'Introduction to Public Relations'.
- Q: How many pages does the book contain? A: The book contains a total of 448 pages.
- Q: What are the key topics covered in the book? A: Key topics include communication theory, history, process, practice, and strategic PR planning.
- Q: Is the book suitable for beginners in public relations? A: Yes, it is designed as a comprehensive introduction, making it suitable for beginners.
- Q: When was the book published? A: The book was published on October 9, 2020.
- Q: What is the condition of the book? A: The book is in new condition.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: Does the book include real-world examples? A: Yes, the second edition features new cases, chapter-opening scenarios, and practitioner profiles.