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Product Description Eva Salzer untersucht die Wirkung des Investor RelationsManagement auf den Erfolg eines Initial Public Offerings. Sie leitet ein umfassendes Wirkungsmodell theoretisch her und zeigt mit Hilfe einer Kausalanalyse sechs Aktionsparameter des IRManagements hinsichtlich ihrer Wirkung auf den IPOErfolg auf. From the Back Cover Als zentraler Erfolgsfaktor eines Initial Public Offering (IPO) gilt das Investor RelationsManagement. Zwar lsst sich die Erfolgsrelevanz von Investor Relations bei Brsengngen aus der Praxis begrnden, doch hat die Wissenschaft das Thema bisher vernachlssigt. Eva Salzer untersucht den Zusammenhang zwischen dem Investor RelationsManagement und dem IPOErfolg aus EmittentenSicht. Sie leitet die Aktionsparameter des IRManagements theoretisch her und entwickelt ein Modell, das die Wirkungsweise dieser Parameter auf den IPOErfolg abbildet. Die Autorin zeigt mit Hilfe einer Kausalanalyse die Wirkung der Aktionsparameter auf den IPOErfolg auf und kann einen signifikant positiven Einfluss nachweisen. About the Author Dr. Eva Salzer promovierte am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensfhrung und Unternehmensentwicklung der Universitt Witten/Herdecke. Sie ist als Unternehmensberaterin in Frankfurt ttig.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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