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ISE International Marketing,New
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ISBN: 9781260547870 is an International Student Edition of International Marketing 18th Edition by Philip R. Cateora, John Graham and Mary C. Gilly This ISBN: 9781260547870 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their wellrounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency. Additional updates include: NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a students critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.
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- Q: What is the ISBN of the ISE International Marketing textbook? A: The ISBN for the ISE International Marketing textbook is 9781260547870.
- Q: Is the ISE International Marketing textbook a student edition? A: Yes, this is an International Student Edition of the International Marketing 18th Edition.
- Q: Does this textbook come with an online access code? A: No, this textbook does not come with an online access code; it is sold separately.
- Q: Who are the authors of the ISE International Marketing textbook? A: The authors of the textbook are Philip R. Cateora, John Graham, and Mary C. Gilly.
- Q: What are the key updates in the 18th edition of this textbook? A: The 18th edition includes over 100 new academic articles, new case studies, and updated text, photos, and images for enhanced learning.
- Q: What is the page count of the ISE International Marketing textbook? A: The textbook has a total of 1440 pages.
- Q: What type of binding does the ISE International Marketing textbook have? A: The textbook is available in paperback binding.
- Q: When was the ISE International Marketing textbook published? A: The textbook was published on February 9, 2021.
- Q: What is the condition of the ISE International Marketing textbook? A: The item is in new condition.
- Q: What is the publisher of the ISE International Marketing textbook? A: The textbook is published by McGraw-Hill Education.