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IT Strategy for NonIT Managers: Becoming an Engaged Contributor to Corporate IT Decisions (Mit Press),Used
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How nonIT managers can turn IT from an expensive liability into a costeffective competitive tool.Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers from nonIT departments. This book presents tools for nonIT managers to turn IT from an expensive liability into a costeffective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the businessIT divide.Each chapter opens with a jargon decodernontechnical explanations of the key ideas in the chapterand ends with a checklist summarizing nonIT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy; amalgamating software and data for a hardtoduplicate competitive advantage; making choices that meet today's business needs without handicapping future strategy; establishing who decides what about IT strategies; sourcing IT and its challenges; protecting IT assets against disaster in ways that IT professionals cannot; and recognizing the business potential of emerging technologies. Examples are drawn from large corporations, small businesses, and nonprofits around the world.The book is suitable for use in the MBA core IT course, and is aimed especially at students in professional or executive MBA programs. It will also be a valuable reference for managers.
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