Jahrbuch Markentechnik 2011/2012: Markenmobilisierung Markenwelt Markenforschung Horizonte (German Edition),Used

Jahrbuch Markentechnik 2011/2012: Markenmobilisierung Markenwelt Markenforschung Horizonte (German Edition),Used

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SKU: DADAX3834925330
Brand: Gabler Verlag
Condition: New
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Product Description Das 8. Jahrbuch Markentechnik 2011/2012 versammelt Beitrge renommierter Autoren aus Praxis und Wissenschaft. Sie geben aktuelle Auskunft zu dem wohl wichtigsten Wirtschaftsmotor und zu seinem nachhaltigen Einsatz der Marke. Themenschwerpunkt dieser Ausgabe ist "Markenmobilisierung". Mit Praxisbeispielen von Zwiesel Kristallglas, Schamel Meerrettich, der UhrenTraditionsmarke A. Lange & Shne, den Injoy FitnessStudios, dem Sdtiroler Waffelhersteller Loacker sowie dem Grfe und Unzer Verlag. Review "Im achten Jahrbuch haben die Herausgeber Prof. Alexander Deichsel und Manfred Schmidt wieder eine interessante Mischung aus Praxis und Wissenschaft zusammengetragen." creativ verpacken, 52011 Book Description Mit einer starken Marke die Ertragskraft des Unternehmens strken About the Author Alexander Deichsel, Institut fr Markentechnik Genf. Professor (em.) fr Soziologie an der Universitt Hamburg. Begrnder der Markensoziologie als dem wissenschaftlichem Fundament der Markentechnik. Manfred Schmidt, Institut fr Markentechnik Genf. Diverse Stationen im Topmanagement der Industrie, zuletzt Senior Executive Vice President Nokia CE Europe.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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