Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover,Used

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover,Used

In Stock
SKU: SONG1908739827
Brand: Elliott and Thompson Limited
$14.74
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Jewels in the Crown, winner of the 2013 Montagu Trophy by the Guild of Motoring Writers, provides an analysis of Tatas acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an awardwinning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these longestablished British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decisionmaking and a solid, sustainable, longterm strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefullypositioned new models, from the Jaguar XJ Saloon and FType sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed