Title
Jobs To Be Done: A Roadmap For Customercentered Innovation,Used
Delivery time: 8-12 business days (International)
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behaviorthose functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a 1/4inch drill bit, but a 1/4inch hole. They're not just buying ice cream, but also celebration, bonding, and indulgence.This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life, in the moment, without filters and 'like' buttons.Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to:* Figure out what customers really want, even if they can't express it* Sort out valuable insights from less useful customer data* Dig into the underlying 'why' of consumer behavior, not just the 'what'* Target unaddressed jobs to be done that have the power to disrupt* Identify key customer segments you didn't know existed* Develop solutions that work with ingrained habits, not against them* Use a Jobsbased lens to get a broader view of the competition* Generate better ideas in brainstorming sessions and vet your solutions* Sidestep common mistakes, such as engaging in 'feature wars'* Spot emerging trends that are changing how customers will behave* Work customer insights into the design process* And much moreJobs to Be Done gives you a clearcut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Jobs to Be Done'? A: 'Jobs to Be Done: A Roadmap for Customer-Centered Innovation' focuses on understanding customer behavior by identifying the functional and emotional goals they seek to achieve. It provides a framework for innovation that helps businesses discover winning ideas that resonate with customers.
- Q: Who is the author of the book? A: The book is authored by Stephen Wunker, an innovation expert known for his insights on customer-centered strategies and market innovation.
- Q: How does this book help in product development? A: This book offers a structured approach to product development by helping businesses identify what customers truly want, thus guiding them in creating solutions that meet real needs and avoiding common pitfalls in the innovation process.
- Q: What type of insights can I expect to gain from reading this book? A: Readers can expect to gain insights into customer motivations, how to target unaddressed jobs, and strategies for generating innovative ideas based on a deep understanding of consumer behavior.
- Q: Is the book suitable for all types of businesses? A: Yes, 'Jobs to Be Done' provides examples and guidance applicable to a wide range of industries, making it suitable for any business looking to innovate and better understand their customers.
- Q: What is the publication date of this book? A: The book was published on November 15, 2016.
- Q: How long is the book? A: The book contains 224 pages, providing a comprehensive overview of the Jobs to Be Done framework.
- Q: What is the binding type of this book? A: This edition of 'Jobs to Be Done' is a hardcover binding, which is durable and suitable for long-term use.
- Q: What edition of the book is available? A: The available edition is illustrated, enhancing the reader's understanding of the concepts presented.
- Q: Can this book help me avoid common innovation mistakes? A: Yes, the book discusses common mistakes in innovation, such as engaging in 'feature wars', and provides strategies to sidestep these pitfalls while focusing on customer insights.