Join the Conversation: How to Engage MarketingWeary Consumers with the Power of Community, Dialogue, and Partnership,New

Join the Conversation: How to Engage MarketingWeary Consumers with the Power of Community, Dialogue, and Partnership,New

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SKU: DADAX0470137320
Brand: Wiley
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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide winwin situations for businesses, brands and lives.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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