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Junior: Writing Your Way Ahead In Advertising
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There Are A Lot Of Great Advertising Books, But None That Get Down In The Dirt With You Quite Like This One. Thomas Kemeny Made A Career At Some Of The Best Ad Agencies In America. In This Book He Shows How He Got In, How He'S Stayed In, And How You Can Do It Too. He Breaks Apart How To Write Fun, Smart, And Effective Copyeverything From Headlines To Scripts To Experiential Activationsgiving Readers A Lesson On A Language We All Thought We Already Knew.This Book Is Not A Retrospective From Some Ad Legend. It'S A Book That Should Be Instantly Useful For People Starting Out. A Guide For The First Few Years At A Place You'D Actually Want To Work.Traditionally, Advertising Books Have Been Written By People With Established Careers, Big Offices And Letters Like Vp In Their Titles. They Have Stories From The Old Days When People Could Start In The Mailroom. They Are Talented.That'S Been Done.Who Wants Another Book Filled With Seasoned Wisdom? This Is A Book Written By Somebody Still Getting His Bearings. Someone Who Has Made An Extraordinary Number Of Errors In A Still Short Career. Someone Who Has Managed To Hang Onto His Job Despite These Shortcomings.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has one hundred eighty pages. It provides plenty of content for readers looking to improve their advertising skills.
- Q: What type of binding does this book use? A: This book is bound in hardcover. This ensures durability and a professional appearance, making it suitable for both personal and office use.
- Q: What are the dimensions of this book? A: The book measures six inches in length, zero point nine one inches in width, and eight point five inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of this book? A: The author of this book is Thomas Kemeny. He shares his personal experiences and insights gained from working in top advertising agencies.
- Q: What genre does this book belong to? A: This book belongs to the Guides genre. It serves as a practical resource for individuals entering the advertising field.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It provides guidance specifically designed for those starting their careers in advertising.
- Q: What can I learn from this book? A: You can learn how to write effective advertising copy. The author explains techniques for crafting headlines, scripts, and experiential activations.
- Q: Is this book appropriate for all age groups? A: Yes, this book is appropriate for all age groups. It is geared towards anyone interested in advertising, especially newcomers.
- Q: How should I read this book for best results? A: For best results, read this book actively and take notes. Applying the lessons to real-world advertising situations will enhance your learning.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keeping it away from direct sunlight will help preserve the quality of the hardcover.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book if it gets dirty. Use a soft, dry cloth to gently wipe the cover, avoiding moisture.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for assistance with returns or exchanges.
- Q: Is there a warranty for this book? A: No, there is no warranty for this book. However, customer satisfaction policies typically cover returns for damaged items.
- Q: How is this book different from other advertising books? A: This book is different because it is written by someone still actively navigating the industry. It offers fresh perspectives and relatable experiences.
- Q: What makes this book a good choice for advertising students? A: This book is a good choice for advertising students because it provides practical advice from someone currently working in the field.