Junior: Writing Your Way Ahead In Advertising

Junior: Writing Your Way Ahead In Advertising

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There Are A Lot Of Great Advertising Books, But None That Get Down In The Dirt With You Quite Like This One. Thomas Kemeny Made A Career At Some Of The Best Ad Agencies In America. In This Book He Shows How He Got In, How He'S Stayed In, And How You Can Do It Too. He Breaks Apart How To Write Fun, Smart, And Effective Copyeverything From Headlines To Scripts To Experiential Activationsgiving Readers A Lesson On A Language We All Thought We Already Knew.This Book Is Not A Retrospective From Some Ad Legend. It'S A Book That Should Be Instantly Useful For People Starting Out. A Guide For The First Few Years At A Place You'D Actually Want To Work.Traditionally, Advertising Books Have Been Written By People With Established Careers, Big Offices And Letters Like Vp In Their Titles. They Have Stories From The Old Days When People Could Start In The Mailroom. They Are Talented.That'S Been Done.Who Wants Another Book Filled With Seasoned Wisdom? This Is A Book Written By Somebody Still Getting His Bearings. Someone Who Has Made An Extraordinary Number Of Errors In A Still Short Career. Someone Who Has Managed To Hang Onto His Job Despite These Shortcomings.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Junior: Writing Your Way Ahead In Advertising'? A: The book focuses on practical guidance for beginners in the advertising industry, offering insights on writing effective copy for various formats, including headlines, scripts, and experiential activations.
  • Q: Who is the author of this book? A: The author is Thomas Kemeny, who has experience working at some of the best ad agencies in America.
  • Q: Is this book suitable for beginners in advertising? A: Yes, the book is specifically designed for those starting their careers in advertising, providing actionable advice and lessons from the author's experiences.
  • Q: What type of binding does this book have? A: The book is available in hardcover binding, which is durable and ideal for long-term use.
  • Q: When was 'Junior: Writing Your Way Ahead In Advertising' published? A: The book was published on May 14, 2019.
  • Q: How many pages are in the book? A: The book contains 180 pages of content.
  • Q: What can I expect from the writing style of this book? A: The writing style is approachable and practical, aiming to provide straightforward advice without the seasoned wisdom often found in traditional advertising books.
  • Q: Does this book include illustrations? A: Yes, this edition is illustrated, which helps to visualize concepts discussed in the text.
  • Q: What condition is the book in? A: The book is in new condition, ensuring a quality reading experience.
  • Q: Is there any prior experience required to understand the content of this book? A: No prior experience is required; the book is tailored for newcomers to the advertising field.