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Kellogg on Advertising and Media: The Kellogg School of Management,Used
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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What topics are covered in 'Kellogg on Advertising and Media'? A: The book covers a range of topics including the challenges marketers face today, the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising.
- Q: Who is the author of the book? A: 'Kellogg on Advertising and Media' is authored by Bobby J. Calder, a member of the renowned marketing faculty at the Kellogg School of Management.
- Q: What is the publication date of this book? A: The book was published on April 25, 2008.
- Q: How many pages does 'Kellogg on Advertising and Media' have? A: The book consists of 304 pages.
- Q: What kind of binding does this book have? A: 'Kellogg on Advertising and Media' is available in a hardcover binding.
- Q: Is the book suitable for beginners in advertising? A: Yes, the book provides insights based on research and case studies, making it suitable for beginners as well as experienced marketers.
- Q: What is the item condition of the book? A: The item is in new condition.
- Q: Does the book include case studies? A: Yes, it includes case studies that illustrate the current challenges and strategies in advertising.
- Q: What category does this book fall under? A: 'Kellogg on Advertising and Media' falls under the category of Advertising.
- Q: Is this book part of a series or an edition? A: This book is the first edition.