Title
Kellogg on Branding in a HyperConnected World,Used
Delivery time: 8-12 business days (International)
Worldclass branding for the interconnected modern marketplaceKellogg on Branding in a HyperConnected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidlyevolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to todays consumer, todays competition, and the wealth of media at your disposal. Indepth discussion highlights the fields everincreasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the worlds most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in realworld branding and marketing scenarios.Creating a brandand steering it in the right directionis a multilayered process involving extensive research and interdepartmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a HyperConnected World arms you with the knowledge and skills to: Apply cuttingedge techniques for brand design, brand positioning, marketspecific branding, and more Adopt successful strategies from development to launch to leveraging Build branddriven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a megabrandIn todays challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a HyperConnected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
By changing our most important processes and
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.