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This cuttingedge bookwith contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern Universityoffers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: Eric G. Berggren Stephen Burnett Bobby J. Calder Tom Collinger Adam Duhachek Lisa FortiniCampbell Nigel Hopkins Dawn Iacobucci Richard I. Kolsky Maria Flores Letelier Edward C. Malthouse Francis J. Mulhern Lisa A. Petrison Andrew Razeghi Don E. Schultz Charles Spinosa Paul Wang
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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