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Kiss & Sell: Writing for Advertising Redesigned and Rekissed,Used
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Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Kiss & Sell: Writing for Advertising'? A: The book focuses on the craft of copywriting in advertising, discussing various subjects and media, including print, broadcast, and interactive media, and the tactics and strategies employed by copywriters.
- Q: Who is the author of this book? A: The author of 'Kiss & Sell: Writing for Advertising' is Robert Sawyer.
- Q: What insights can I gain from this book? A: Readers can gain insights from commentary, examples, and advice from leading figures in the advertising industry, providing meaningful guidance for aspiring professionals.
- Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition'.
- Q: How many pages does the book have? A: The book contains 184 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: When was 'Kiss & Sell: Writing for Advertising' published? A: The book was published on October 1, 2006.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book offers valuable insights and guidance for aspiring copywriters and professionals new to the advertising field.
- Q: What topics are covered in the book? A: The book covers a range of topics related to copywriting, including strategies, techniques, and industry insights from established professionals.
- Q: Can this book help me improve my copywriting skills? A: Yes, by examining various advertising campaigns and understanding the craft behind copywriting, readers can enhance their skills in creating effective advertising content.