Klasternyy podkhod pri formirovanii strategii razvitiya turizma (Russian Edition),Used

Klasternyy podkhod pri formirovanii strategii razvitiya turizma (Russian Edition),Used

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SKU: DADAX3659336394
Brand: LAP Lambert Academic Publishing
Condition: New
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Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet ponovomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistskorekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.

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