Kleppners Advertising Procedure-New

Kleppners Advertising Procedure-New

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SKU: BRWH-0136110827
Brand: Pearson
Sale price$364.11 Regular price$400.52
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International Orders Ships in: 8-12 days

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An all-inclusive introduction to the exciting and dynamic world of advertising.Kleppners Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firms marketing/advertising department, an ad agency professional, and media executives.The eighteenth edition reflects how new media has changed advertising.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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