Title
Kleppner's Advertising Procedure,Used
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An allinclusive introduction to the exciting and dynamic world of advertising.Kleppners Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firms marketing/advertising department, an ad agency professional, and media executives.The eighteenth edition reflects how new media has changed advertising.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of this book? A: The book measures eight point eight two inches in length, one point four two inches in width, and eleven inches in height. This size makes it a standard hardcover that is easy to handle.
- Q: How many pages does 'Kleppner's Advertising Procedure' have? A: The book contains eight hundred forty pages. This extensive amount provides a thorough exploration of advertising techniques and practices.
- Q: What type of binding does this book have? A: This book is bound in hardcover. The hardcover binding offers durability and protection for frequent use.
- Q: Who is the author of 'Kleppner's Advertising Procedure'? A: The author of this book is Ronald Lane. He provides expertise and insights into the world of advertising.
- Q: What genre does this book fall under? A: This book is categorized under Advertising. It serves as an introduction to advertising practices and principles.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It offers a comprehensive introduction to advertising concepts and techniques.
- Q: Can this book be used as a textbook for a marketing course? A: Yes, it can be used as a textbook for marketing courses. Its detailed insights and examples make it ideal for academic settings.
- Q: What age group is this book appropriate for? A: This book is appropriate for ages fifteen and up. It covers topics that are suitable for high school students and adults.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, store it upright in a dry place and avoid exposing it to direct sunlight. Regularly dusting it will help maintain its appearance.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently. Use a soft, dry cloth to wipe the cover and pages to remove any dust or smudges.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a return or exchange. Most retailers have policies in place for such situations.
- Q: Is there a warranty for this book? A: No, books generally do not come with warranties. However, check with the retailer for their return or exchange policy.
- Q: What if I want to return the book? A: If you want to return the book, review the return policy of the retailer. Many allow returns within a specified period.
- Q: Are there any special features in this book? A: No special features are noted for this book. It focuses on providing comprehensive content about advertising.
- Q: Is this book relevant to current advertising trends? A: Yes, the eighteenth edition reflects current advertising trends and how new media has changed the industry. It includes recent examples.
- Q: Does this book include case studies? A: Yes, the book includes case studies and examples from professionals. These highlight effective advertising techniques.