Title
Kleppner's Advertising Procedure,Used
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An allinclusive introduction to the exciting and dynamic world of advertising.Kleppners Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firms marketing/advertising department, an ad agency professional, and media executives.The eighteenth edition reflects how new media has changed advertising.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Kleppner's Advertising Procedure'? A: 'Kleppner's Advertising Procedure' provides an all-inclusive introduction to the world of advertising, focusing on insights from professionals and recent examples that illustrate effective advertisements and promotional techniques.
- Q: Who is the author of 'Kleppner's Advertising Procedure'? A: The author of 'Kleppner's Advertising Procedure' is Ronald Lane.
- Q: How many pages does this book have? A: 'Kleppner's Advertising Procedure' has a total of 840 pages.
- Q: What edition is 'Kleppner's Advertising Procedure' currently in? A: This book is currently in its eighteenth edition.
- Q: What type of binding does this book have? A: 'Kleppner's Advertising Procedure' is available in hardcover binding.
- Q: When was 'Kleppner's Advertising Procedure' published? A: 'Kleppner's Advertising Procedure' was published on January 15, 2010.
- Q: Is this book suitable for beginners in advertising? A: Yes, 'Kleppner's Advertising Procedure' is designed as an introductory text, making it suitable for beginners looking to understand the fundamentals of advertising.
- Q: What are the key perspectives covered in the book? A: The book covers the roles of practitioners from three key perspectives: a firm's marketing/advertising department, ad agency professionals, and media executives.
- Q: Does this book include examples from recent advertising campaigns? A: Yes, 'Kleppner's Advertising Procedure' includes recent examples that highlight effective advertisements and promotional techniques.
- Q: What condition is the book in? A: 'Kleppner's Advertising Procedure' is available in new condition.