Kognitivnopragmaticheskie aspekty gendera v reklame: Sravnitel'nyy analiz russkogo i angliyskogo reklamnykh diskursov (Russian ,Used

Kognitivnopragmaticheskie aspekty gendera v reklame: Sravnitel'nyy analiz russkogo i angliyskogo reklamnykh diskursov (Russian ,Used

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SKU: DADAX3845405880
Brand: LAP Lambert Academic Publishing
Condition: New
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Monografiya posvyashchena issledovaniyu kognitivnopragmaticheskikh aspektov gendernogo parametra v sovremennoy russkoyazychnoy i angloyazychnoy zhurnal'noy reklame. Odnovremenno analiziruyutsya protsessy, upravlyayushchie kak sozdaniem, tak i interpretatsiey genderno orientirovannykh reklamnykh soobshcheniy. Razrabatyvaetsya struktura reklamnogo metadiskursa s vvedeniem novoy, spetsifichnoy dlya reklamy kategorii "kontseptual'nye glossy" i rasshiryaetsya traditsionnaya kategoriya "konstruktsii obosnovaniya". V predstavlennoy rabote ispol'zuetsya kompleksnyy podkhod k reklamnomu diskursu; predlagaetsya taksonomiya kategoriy tekstual'nogo i mezhlichnostnogo metadiskursov reklamy v ikh svyazi s gendernym i kul'turnoyazykovym parametrami. Na osnove diskursivnogo analiza vyyavlyayutsya lingvisticheskie sredstva manifestatsii razlichnykh kategoriy metadiskursa i dokazyvaetsya, chto v bol'shinstve sluchaev gendernyy faktor v reklame yavlyaetsya pervichnym, a kul'turnoyazykovoy vtorichnym.

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