If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Monografiya posvyashchena issledovaniyu kognitivnopragmaticheskikh aspektov gendernogo parametra v sovremennoy russkoyazychnoy i angloyazychnoy zhurnal'noy reklame. Odnovremenno analiziruyutsya protsessy, upravlyayushchie kak sozdaniem, tak i interpretatsiey genderno orientirovannykh reklamnykh soobshcheniy. Razrabatyvaetsya struktura reklamnogo metadiskursa s vvedeniem novoy, spetsifichnoy dlya reklamy kategorii "kontseptual'nye glossy" i rasshiryaetsya traditsionnaya kategoriya "konstruktsii obosnovaniya". V predstavlennoy rabote ispol'zuetsya kompleksnyy podkhod k reklamnomu diskursu; predlagaetsya taksonomiya kategoriy tekstual'nogo i mezhlichnostnogo metadiskursov reklamy v ikh svyazi s gendernym i kul'turnoyazykovym parametrami. Na osnove diskursivnogo analiza vyyavlyayutsya lingvisticheskie sredstva manifestatsii razlichnykh kategoriy metadiskursa i dokazyvaetsya, chto v bol'shinstve sluchaev gendernyy faktor v reklame yavlyaetsya pervichnym, a kul'turnoyazykovoy vtorichnym.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
