Title
KommunikationsControlling: Eine Analyse zur Steuerung und Messung des Beitrags der Unternehmenskommunikation zum Unternehmenswe,Used
Delivery time: 8-12 business days (International)
Kommunikation darf sich nicht lnger von ControllingAnstzen entziehen! Verschrfte Rahmen und Wettbewerbsbedingungen, gerade in wertorientierten Managementanstzen verlangen nach einem Nachweis inwieweit Kommunikation in die Unternehmensziele und den Unternehmenswert einzahlt. Werttreibende Manahmen der Kommunikation mssen sich demnach identifizieren und bewerten lassen, da nur so eine Sicherung der systematischen und verantwortungsvollen Zuteilung von Ressourcen mglich ist. Der Autor Tim Thomas stellt heraus inwieweit es mglich ist, den Beitrag der Unternehmenskommunikation zum Unternehmenswert sowohl auf strategischer Ebene zu steuern als auch auf monetrer Ebene zu messen. Hierzu beleuchtet er die verschiedenen Ebenen und Dimensionen des KommunikationsControllings umfassend und stellt die Instrumente zur Leistungsnachweiserstellung detailliert dar, um im Anschluss die aus der wissenschaftlichen Diskussion entnommenen Aspekte, in Form einer qualitativen empirischen Erhebung praxisnah auf Basis von Experteninterviews mit Fhrungspersnlichkeiten aus den Bereichen Kommunikation, Medien, Wissenschaft und Industrie zu untersuchen. Das Buch richtet sich an Entscheidungstrger der Kommunikationsbranche, Wirtschafts und Kommunikationswissenschaftler, PR und Marketingabteilungen sowie Vorstands und Aufsichtsratsmitglieder.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.