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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Masterarbeit aus dem Jahr 2007 im Fachbereich BWL Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, DonauUniversitt Krems Universitt fr Weiterbildung, 50 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die laufende Globalisierung und der damit einhergehende Kontakt mit neuen, fremden Kulturen hat vor allem in der Kommunikation zu einer wachsenden Notwendigkeit gefhrt, sich mit interkulturellen und landesspezifischen Eigenheiten einzelner Lnder zu beschftigen. Die vorliegende Arbeit schafft einen Vergleich der beiden Lnder Rumnien und sterreich im Hinblick auf ihre spezifischen Unterschiede im Bereich des jeweiligen Kommunikationsmarktes. Der Fokus liegt hierbei in der Beleuchtung der Entwicklung der Medienlandschaft beider Lnder und der kulturellen Unterschiede, die den Werbemarkt beeinflussen. The ongoing globalisation and the contact with new, foreign cultures has, especially in the domain of communications, led to an increased necessity to deal with intercultural and country specific peculiarities. This thesis compares the specific differences on the communications markets of the two countries Romania and Austria. The focus thereby is directed on the evolution of the media landscape and the cultural distinction of both countries that influence the advertising market.
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