Kontrolle des Sponsorings: State of the Art und methodischer Evaluationsansatz (German Edition),Used
Kontrolle des Sponsorings: State of the Art und methodischer Evaluationsansatz (German Edition),Used

Kontrolle des Sponsorings: State of the Art und methodischer Evaluationsansatz (German Edition),Used

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Product Description Auf der Grundlage einer management und wirkungsorientierten Darstellung des Sponsorings untersucht Christian Marwitz den Stand der Sponsoringkontrolle in Wissenschaft und Praxis und entwickelt einen theoretisch fundierten anwendungsbezogenen methodischen Ansatz der SponsoringEvaluation, mit dessen Hilfe Unternehmen eine systematische Sponsoringkontrolle durchfhren bzw. wirksam verbessern knnen. From the Back Cover Als Instrument der MarketingKommunikation ist das Sponsoring mittlerweile fest etabliert. Da sich die Verteilung der Mittel mehr und mehr nach den Kriterien Effektivitt und Effizienz richtet, hat in den vergangenen Jahren die Kontrolle des SponsoringEinsatzes zunehmend an Bedeutung gewonnen. Auf der Grundlage einer management und wirkungsorientierten Darstellung des Sponsorings untersucht Christian Marwitz den Stand der Sponsoringkontrolle in Wissenschaft und Praxis. Darauf aufbauend entwickelt er einen theoretisch fundierten anwendungsbezogenen methodischen Ansatz der SponsoringEvaluation, mit dessen Hilfe Unternehmen eine systematische Sponsoringkontrolle durchfhren bzw. wirksam verbessern knnen. About the Author Christian Marwitz studierte Wirtschafts und Organisationswissenschaften und promovierte im Anschluss bei Prof. Dr. Dr. Arnold Hermanns am Institut fr Marketing an der Universitt der Bundeswehr Mnchen. Er ist Leiter der Studentenfachbereichsgruppe 3/D im Studentenfachbereich D der Universitt der Bundeswehr Mnchen.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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