Title
Kostenfalle Messe?: Erfolgreiche Kontrolle von Messeauftritten (German Edition),Used
Delivery time: 8-12 business days (International)
Inhaltlich unvernderte Neuauflage. Messebeteiligungen sind populr. Laut Befragungen stellen rund 75 % der deutschen Unternehmen auf Messen aus. Bei Ausgaben von fast 10 Mrd. Euro im Jahr stellt sich jedoch immer mehr die Frage nach dem Nutzen. Der Ruf nach einer Bewertbarkeit des Messeauftrittes wird laut. Welche Bewertungsanstze gibt es? Welche bestehenden Instrumente knnen genutzt werden? Und werden Messeerfolge in der Praxis berhaupt bewertet? Die Autorin Anja Steinrcken gibt einfhrend einen berblick ber die Messe im Marketing und KommunikationsMix und zeigt Vor und Nachteile auf, sowie die aktuellen Tendenzen. Anhand umfangreicher Internetrecherche, Literaturanalyse und Austellerbefragungen werden die derzeitigen Trends und Bewertungsanstze dargestellt und mit bekannten Methoden der Werbe und Eventkontrolle verglichen und ergnzt. Am Ende steht ein eigenes Modell zur idealen Erfolgskontrolle von Messeauftritten, das sowohl qualitative als auch quantitative Anstze bercksichtigt. Das Buch richtet sich an alle Messeaussteller, an Messeveranstalter, Messeplaner und controller, Wirtschaftswissenschaftler und diejenigen, die sich des Instrumentes Messe als unbersehbare Macht bewusst sind.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.