Title
Kotler on Marketing: How to Create, Win, and Dominate Markets,Used
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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his longawaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, hightech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating booklength discourse on the 14 questions asked most frequently by managers during the 20year history of Kotler's worldwide lectures. You will gain a new understanding of such ageold conundrums as how to select the right market segments or how to compete against lowerprice competitors. You will find a wealth of cuttingedge strategies and tactics that can be applied immediately to such 21stcentury challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What are the main topics covered in 'Kotler on Marketing'? A: 'Kotler on Marketing' covers essential marketing strategies, including database marketing, relationship marketing, high-tech marketing, global marketing, and internet marketing, providing insights into modern challenges and opportunities.
- Q: Who is the author of this book? A: The author of 'Kotler on Marketing' is Philip Kotler, a renowned marketing expert known for his influential textbooks and lectures in the field.
- Q: Is this book suitable for beginners in marketing? A: Yes, 'Kotler on Marketing' is written in accessible prose, making it suitable for both beginners and experienced marketers looking to update their skills.
- Q: What is the publication date of 'Kotler on Marketing'? A: 'Kotler on Marketing' was published on April 19, 2014.
- Q: How many pages does the book have? A: 'Kotler on Marketing' contains 272 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What condition is the book in? A: 'Kotler on Marketing' is available in new condition.
- Q: Does the book include real-world examples? A: Yes, the book offers insights and advice based on Philip Kotler's experiences with major corporations like AT&T and IBM, providing practical applications of marketing strategies.
- Q: Can this book help improve my marketing strategy? A: Yes, 'Kotler on Marketing' provides numerous strategies and tactics that can help revitalize and enhance your marketing efforts.
- Q: What edition of the book is available? A: 'Kotler on Marketing' is a reprint edition.