If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Das Management von Kundenbeziehungen wird zunehmend als kritischer Erfolgsfaktor gesehen. Allerdings mangelte es bisher an einem verstndlichen berblick ber Erkenntnisse zu Kundenbindung und Kundenertragswert. Das Buch stellt zahlreiche Arbeiten dazu im berblick dar, beschreibt Anstze der Praxis zur Messung von Kundenlebenszeit und wert und beleuchtet anhand umfangreicher empirischer Analysen, wie Kundenlebenszeiten und deren Bestimmungsfaktoren identifiziert werden knnen. Dabei zeigen die detaillierten Auswertungen, dass der hufig unterstellte positive Zusammenhang von Kundenlebenszeit und Kundenertragswert nicht besttigt wird. Vielmehr gibt es groe Kundensegmente, die kurzlebig und doch hoch profitabel sind.Die 2. Auflage ist substanziell berarbeitet und erweitert worden. Neben der Literatur ist insbesondere das Kapitel Kundenbeziehungsmanagement aktualisiert und um neue Forschungsergebnisse erweitert worden.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
