Kundenzufriedenheit durch additive Dienstleistungen: Ein kaufphasenspezifischer Operationalisierungs und Messansatz fr industri,Used

Kundenzufriedenheit durch additive Dienstleistungen: Ein kaufphasenspezifischer Operationalisierungs und Messansatz fr industri,Used

SKU: SONG3824477009 In Stock
Sale price$126.63 Regular price$180.90
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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Product Description Unter Bercksichtigung dienstleistungs und industriegtermarktspezifischer Aspekte entwickelt Sonja Kieffer einen Methodenansatz, mit dem sich feststellen lsst, welche Dienstleistungen fr welche Kaufentscheidungsbeteiligten in welchen Kaufphasen von Bedeutung sind. Basis ist eine Methodenkombination von ereignis und merkmalsorientierten Verfahren zur Messung der Zufriedenheit. From the Back Cover Die aktuelle Situation auf industriellen Mrkten ist durch die zunehmende Homogenitt der Sachprodukte und durch steigende Preiskmpfe gekennzeichnet. Der gezielte Einsatz produktbegleitender, werterhhender Dienstleistungen bietet Industrieunternehmen eine groe Chance zur Profilierung ihres Angebotes. Das Differenzierungspotenzial liegt dabei vor allem in den vielfltigen Mglichkeiten, Kundenzufriedenheit zu erzeugen, zu erhalten und zu steigern. Unter Bercksichtigung dienstleistungs und industriegtermarktspezifischer Aspekte entwickelt Sonja Kieffer einen Methodenansatz, mit dem sich feststellen lsst, welche Dienstleistungen fr welche Kaufentscheidungsbeteiligten in welchen Kaufphasen von Bedeutung sind. Ihr kaufphasenspezifischer Operationalisierungs und Messansatz basiert auf einer Methodenkombination von ereignis und merkmalsorientierten Verfahren zur Messung der Zufriedenheit. Die Validitt ihres entscheidungsorientierten Modells wird anhand einer empirischen Untersuchung berprft. About the Author Dr. Sonja Kieffer promovierte bei Prof. Dr. Martin Benkenstein am Institut fr Marketing & Innovationsmanagement der Universitt Rostock.

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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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