L.L. Bean: The Making of an American Icon,New

L.L. Bean: The Making of an American Icon,New

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SKU: DADAX1578511836
Brand: Harvard Business Review Press
$12.63
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L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, truetolife account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behindthescenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'L.L. Bean: The Making of an American Icon'? A: The book focuses on the history and culture of L.L. Bean, detailing its evolution as a legendary American retailer and the challenges faced in preserving its identity.
  • Q: Who is the author of this book? A: The author is Leon Gorman, the grandson of L.L. Bean, who provides an authoritative account of the company's legacy.
  • Q: What are the key themes discussed in the book? A: Key themes include brand identity, balancing tradition with growth, and the importance of core values in shaping a successful business.
  • Q: What is the publication date of the book? A: The book was published on October 3, 2006.
  • Q: How many pages does 'L.L. Bean: The Making of an American Icon' have? A: The book contains 336 pages.
  • Q: What type of binding is used for this book? A: The book is available in hardcover binding.
  • Q: Is there any specific edition of the book? A: Yes, this is the illustrated edition of the book.
  • Q: What condition is the book in? A: The book is in new condition.
  • Q: What category does this book fall under? A: The book falls under the category of Company Profiles.
  • Q: What insights can managers gain from this book? A: Managers can gain insights on shaping a strong brand, balancing growth with tradition, and preserving corporate identity.

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