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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
En la actualidad, las estrategias promocionales deben tener un enfoque estratgico preciso, pensado en las necesidades no solo del cliente sino tambin de la empresa, ms an cuando se trata de productos intangibles y de alto valor agregado; esto debido a que la exposicin meditica de las personas en la actualidad ha aumentado exponencialmente, y una promocin desenfocada sin propuestas de valor claras se diluye fcilmente. La presente obra busca ofrecer a los profesionales del marketing y los negocios en general, un sustento terico relativo al diseo de estrategias promocionales orientadas a nuevos segmentos de mercado. De la misma forma, sirve de modelo prctico para futuras investigaciones, mediante la presentacin y desarrollo de un caso particular: el del diseo de una estrategia promocional para el programa MBAFull Time de EGADE Business School, frente a un nuevo segmento de mercado, en respuesta a la contraccin de la matrcula en Escuelas de Negocio de alto perfil, debido a los altibajos de la situacin econmica internacional.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
