Title
La Estrategia Promocional y los Nuevos Segmentos de Mercado: Teora y Prctica en Diseo de Estrategias Promocionales para Nuev,Used
Delivery time: 8-12 business days (International)
En la actualidad, las estrategias promocionales deben tener un enfoque estratgico preciso, pensado en las necesidades no solo del cliente sino tambin de la empresa, ms an cuando se trata de productos intangibles y de alto valor agregado; esto debido a que la exposicin meditica de las personas en la actualidad ha aumentado exponencialmente, y una promocin desenfocada sin propuestas de valor claras se diluye fcilmente. La presente obra busca ofrecer a los profesionales del marketing y los negocios en general, un sustento terico relativo al diseo de estrategias promocionales orientadas a nuevos segmentos de mercado. De la misma forma, sirve de modelo prctico para futuras investigaciones, mediante la presentacin y desarrollo de un caso particular: el del diseo de una estrategia promocional para el programa MBAFull Time de EGADE Business School, frente a un nuevo segmento de mercado, en respuesta a la contraccin de la matrcula en Escuelas de Negocio de alto perfil, debido a los altibajos de la situacin econmica internacional.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.