Title
La ganancia es primero: Transforma tu negocio en una mquina de hacer dinero y logra una rentabilidad inmediata / Profit First:,Used
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Haz que tu negocio trabaje para ti, obtn ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa!En su manera franca y entretenida, Mike Michalowicz revela por qu la frmula tradicional ventas gastos = ganancia no slo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender ms y aprovechar menos.La ganancia es primero adopta un enfoque conductual de la contabilidad y propone la siguiente frmula:ventas ganancia = gastos. Al obtener beneficios en primer lugar y emplear slo lo que queda en los gastos, transformars al instante tu negocio de un monstruo comedinero a una mquina generadora de efectivo.Usando el sistema de Profit First aprenders, entre muchas cosas ms, que: Con cuatro principios sencillos puedes simplificar la contabilidad y facilitar la gestin de un negocio rentable revisando los saldos de las cuentas bancarias. Un negocio pequeo y rentable puede valer mucho ms que un negocio grande que sobrevive al borde de su capacidad. Las empresas que logran una rentabilidad temprana y sostenida tienen una mejor oportunidad para lograr un crecimiento a largo plazo.Con docenas de estudios de casos, consejos prcticos y su caracterstico sentido del humor, Michalowicz ofrece el mapa a seguir para que cualquier empresario gane tanto dinero como siempre so.ENGLISH DESCRIPTIONAuthor of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from casheating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. A small, profitable business can be worth much more than a large business surviving on its top line. Businesses that attain early and sustained profitability have a better shot at achieving longterm growth.With dozens of case studies, practical, stepbystep advice, and his signature sense of humor, Michalowicz has the gamechanging roadmap for any entrepreneur to make money they always dreamed of.
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