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Thse de Bachelor de l'anne 2005 dans le domaine Etudes des langues romanes Franais Littrature, note: 1,3, RuhrUniversitt Bochum (Romanisches Seminar), langue: Franais, rsum: 99 Francs, dsormais intitul 14,99, a t lun des romans franais les plus percutants de ces dernires annes. Des lecteurs partout dans le monde ont aid faire dun cratif publicitaire un crivain en vogue, dun roman mdiocre un succs de ventes et dun texte blessant un manifeste rvolutionnaire. Depuis, le nom de Frdric Beigbeder sest install dans les pages culturelles et son visage a investi les plateaux de tlvision. Le vif scandale qui a suivi la publication se concentrait en grande partie sur lauteur et non sur le roman. Un roman que les critiques littraires ont rapidement class de mdiocre et de banal. Ce travail claire le phnomne 99 Francs en replaant le roman luimme au centre de la discussion. Il tient prsenter une image nuance de celuici en tenant compte de son potentiel moqueur et satirique. Vu que le dbat concernant 99 Francs est emblmatique pour limpact de la publicit sur les socits occidentales, les conclusions acquises au cours de cette analyse peuvent tre appliques dautres uvres appartenant la littrature contemporaine. Trois ides fondamentales seront dveloppes: comment se faitil quun simple roman puisse provoquer un tel cho mdiatique ? A quel point la reprsentation du monde publicitaire dans le roman estelle digne de confiance ? Et dans quelle mesure sagitil dune satire ? Afin de mieux comprendre le dbat concernant 99 Francs, lanalyse du roman est prcde dun bref rsum de lintrigue romanesque, dune succincte biographie de Frdric Beigbeder et dune courte description des mcanismes qui ont fait vendre le livre.
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