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Lead Right for Your Companys Type: How to Connect Your Culture with Your Customer Promise
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Lead Right for Your Companys Type will help you find the best strategies for success for your unique business.Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organizations strengths. A midtier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by topdown rules designed for a predictable and dependable company. There is no onesizefitsall game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business youre really in.In Lead Right for Your Companys Type, learn the four categories that every enterprise falls into, depending on their customer promise: customized (e.g., ad agency), predictable and dependable (e.g., utility company), benevolent (e.g., educational institution), and best in class (e.g., hightech company like Apple).Then follow a proven fivestep process to help you in diagnosing your organizations ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.
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