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Leadership Brand: Developing CustomerFocused Leaders to Drive Performance and Build Lasting Value,New
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Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership branda shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employeeselevating market value and creating a sharp competitive edge. The authors present a sixstep process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and handson approach, this book helps you clarify what makes your leaders uniqueand use your leadership brand to leave rivals far behind.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eighty-eight pages. It provides a comprehensive guide to developing a leadership brand.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a professional appearance for your bookshelf.
- Q: What are the dimensions of this book? A: The dimensions are six point five seven inches in length, one point zero seven inches in width, and nine point three one inches in height. These sizes make it easy to handle and read.
- Q: Is this book suitable for beginners in leadership? A: Yes, this book is suitable for beginners in leadership. It presents concepts in an accessible manner, making it easy to understand.
- Q: What age group is this book best suited for? A: This book is best suited for adults and young professionals. It focuses on advanced leadership concepts and strategies.
- Q: Can this book be used for team training? A: Yes, this book can be used for team training. The authors provide practical tools and frameworks that can be applied in organizational settings.
- Q: How should I store this book to keep it in good condition? A: Store this book upright on a shelf in a cool, dry place. Avoid exposing it to direct sunlight to prevent fading.
- Q: Can I clean the cover of this book? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions that could damage the material.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies to address such issues.
- Q: What if I need to return the book? A: Most sellers allow returns within a specified period. Check the return policy of the seller before purchasing.
- Q: Is this book recommended for advanced leaders? A: Yes, this book is also recommended for advanced leaders. It offers insights and tools that can enhance existing leadership skills.
- Q: Does this book provide practical tools for leadership? A: Yes, the book provides a wealth of practical tools and frameworks. These can help leaders implement strategies effectively.
- Q: What makes this book different from other leadership books? A: This book focuses specifically on developing a leadership brand. It emphasizes the unique value that leadership branding brings to organizations.
- Q: Is this book focused on a specific industry? A: No, this book is not focused on a specific industry. Its concepts are applicable across various sectors.
- Q: Who are the authors of this book? A: The authors are Dave Ulrich and Norm Smallwood. They are recognized experts in leadership development and human resources.