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Leading Digital: Turning Technology Into Business Transformation
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Become A Digital Masterno Matter What Business Youre Inif You Think The Phrase Going Digital Is Only Relevant For Industries Like Tech, Media, And Entertainmentthink Again. In Fact, Mobile, Analytics, Social Media, Sensors, And Cloud Computing Have Already Fundamentally Changed The Entire Business Landscape As We Know Itincluding Your Industry. The Problem Is That Most Accounts Of Digital In Business Focus On Silicon Valley Stars And Tech Startups. But What About The Other 90Plus Percent Of The Economy?In Leading Digital, Authors George Westerman, Didier Bonnet, And Andrew Mcafee Highlight How Large Companies In Traditional Industriesfrom Finance To Manufacturing To Pharmaceuticalsare Using Digital To Gain Strategic Advantage. They Illuminate The Principles And Practices That Lead To Successful Digital Transformation. Based On A Study Of More Than Four Hundred Global Firms, Including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, And Pernod Ricard, The Book Shows What It Takes To Become A Digital Master. It Explains Successful Transformation In A Clear, Twopart Framework: Where To Invest In Digital Capabilities, And How To Lead The Transformation. Within These Parts, Youll Learn: How To Engage Better With Your Customers How To Digitally Enhance Operations How To Create A Digital Vision How To Govern Your Digital Activitiesthe Book Also Includes An Extensive Stepbystep Transformation Playbook For Leaders To Follow.Leading Digital Is The Musthave Guide To Help Your Organization Survive And Thrive In The New, Digitally Powered, Global Economy.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the size of the book? A: The book measures six point two six inches in length, one point two six inches in width, and nine point seven six inches in height.
- Q: How many pages does this book have? A: This book contains two hundred and fifty-six pages, providing a comprehensive guide to digital transformation.
- Q: What type of binding does the book have? A: The book is bound in hardcover, ensuring durability and a premium feel.
- Q: Who is the author of this book? A: The book is authored by George Westerman, who is known for his insights on digital transformation.
- Q: What is the main theme of the book? A: The main theme revolves around transforming traditional businesses through digital technologies and strategies.
- Q: How can this book help my organization? A: This book provides a step-by-step playbook for leaders aiming to implement digital transformation in their organizations.
- Q: Is this book suitable for beginners in digital transformation? A: Yes, this book is suitable for beginners as it explains complex concepts in an accessible manner.
- Q: What industries does the book focus on? A: The book highlights various industries including finance, manufacturing, and pharmaceuticals, demonstrating digital transformation across sectors.
- Q: Are there practical examples in the book? A: Yes, the book includes case studies from over four hundred global firms, providing real-world examples of successful digital strategies.
- Q: Does the book provide a framework for digital transformation? A: Yes, it offers a clear two-part framework outlining where to invest in digital capabilities and how to lead the transformation.
- Q: Is there a focus on customer engagement in the book? A: Yes, the book emphasizes strategies for better customer engagement as part of the digital transformation process.
- Q: How should I care for this hardcover book? A: To keep it in good condition, store it upright on a shelf and avoid exposure to direct sunlight to prevent fading.
- Q: Can I return the book if I'm not satisfied? A: Yes, there is typically a return policy in place, allowing you to return the book if it does not meet your expectations.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for assistance with a replacement or refund.
- Q: Are there any digital versions of this book available? A: Yes, digital versions may be available for purchase, providing convenient access on various devices.
- Q: Is this book relevant for leaders in traditional industries? A: Yes, the insights and strategies discussed are particularly relevant for leaders in traditional industries looking to adapt to digital changes.