Title
Leading Digital: Turning Technology Into Business Transformation
Delivery time: 8-12 business days (International)
Become A Digital Masterno Matter What Business Youre Inif You Think The Phrase Going Digital Is Only Relevant For Industries Like Tech, Media, And Entertainmentthink Again. In Fact, Mobile, Analytics, Social Media, Sensors, And Cloud Computing Have Already Fundamentally Changed The Entire Business Landscape As We Know Itincluding Your Industry. The Problem Is That Most Accounts Of Digital In Business Focus On Silicon Valley Stars And Tech Startups. But What About The Other 90Plus Percent Of The Economy?In Leading Digital, Authors George Westerman, Didier Bonnet, And Andrew Mcafee Highlight How Large Companies In Traditional Industriesfrom Finance To Manufacturing To Pharmaceuticalsare Using Digital To Gain Strategic Advantage. They Illuminate The Principles And Practices That Lead To Successful Digital Transformation. Based On A Study Of More Than Four Hundred Global Firms, Including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, And Pernod Ricard, The Book Shows What It Takes To Become A Digital Master. It Explains Successful Transformation In A Clear, Twopart Framework: Where To Invest In Digital Capabilities, And How To Lead The Transformation. Within These Parts, Youll Learn: How To Engage Better With Your Customers How To Digitally Enhance Operations How To Create A Digital Vision How To Govern Your Digital Activitiesthe Book Also Includes An Extensive Stepbystep Transformation Playbook For Leaders To Follow.Leading Digital Is The Musthave Guide To Help Your Organization Survive And Thrive In The New, Digitally Powered, Global Economy.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Leading Digital'? A: 'Leading Digital' focuses on how traditional industries can leverage digital technologies to transform their business operations and gain a competitive advantage.
- Q: Who are the authors of 'Leading Digital'? A: The authors of 'Leading Digital' are George Westerman, Didier Bonnet, and Andrew McAfee.
- Q: What industries are discussed in the book? A: The book discusses various traditional industries, including finance, manufacturing, and pharmaceuticals, highlighting their digital transformation journeys.
- Q: How many pages does 'Leading Digital' have? A: 'Leading Digital' has a total of 256 pages.
- Q: What type of binding does this book have? A: 'Leading Digital' is available in hardcover binding.
- Q: When was 'Leading Digital' published? A: 'Leading Digital' was published on October 14, 2014.
- Q: What is the condition of the book? A: 'Leading Digital' is sold in new condition.
- Q: Does the book provide a framework for digital transformation? A: Yes, the book presents a clear two-part framework that outlines where to invest in digital capabilities and how to lead the transformation.
- Q: What practical advice does 'Leading Digital' offer? A: The book offers practical advice on engaging customers, enhancing operations digitally, creating a digital vision, and governing digital activities.
- Q: Is there a playbook included in 'Leading Digital'? A: Yes, 'Leading Digital' includes an extensive step-by-step transformation playbook for leaders to follow.