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Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness,New
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How any business leader can create an atmosphere of competitiveness for exceptional growthWhen Ray Davis took over the local 40person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery 'World's Greatest Bank.' Eleven years, $7 billion in assets, and 128 branches (or ' bank stores' in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to RitzCarlton to learn customer service and were intrigued when he hired a cuttingedge design firm to completely rethink retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua 'Starbucks with tellers.'Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.
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