Leading Strategic Change: Breaking Through the Brain Barrier,Used

Leading Strategic Change: Breaking Through the Brain Barrier,Used

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SKU: SONG0131303198
UPC: 9780131303195
Brand: FT Press
Condition: Used
Regular price$8.38
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Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the 'brain barriers' that keep strategic change from successfailure to see, failure to move, and failure to finishand offer a starttofinish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single change that makes all the others possible: redirecting individuals' ideas and expectations to be aligned with the new direction of the company.

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