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Lean AI: How Innovative Startups Use Artificial Intelligence to Grow,Used
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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Outofthebox acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasnt been an easy taskuntil now.With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. Youll learn how to adapt, customize, and personalize crosschannel user journeys to help your company attract and retain customersto usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
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