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Lean B2B: Build Products Businesses Want,Used
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A proven process to get from idea to productmarket fit in B2B.Packed with more than 20 case studies, Lean B2B consolidates the best thinking around BusinesstoBusiness (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.The book helps: Assess the market potential of opportunities to find the right opportunity for your team Find early adopters, quickly establish credibility and convince business stakeholders to work with you Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found productmarket fit Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up productmarket validation Thousands of entrepreneurs and innovators around the world use the Lean B2B methodology.?The book will pay itself off in the first couple of pages! ? Ben Sardella, CoFounder, Datanyze, AAISP Top 25 Most Influential***** 86% of Readers Rated it 5Stars *****?I learned B2B the hard way, making mistakes following B2C tactics tweaking them to make them work in B2B. All these lessons were in the book. I could have just read this book and saved myself months of runway and immeasurable frustration and anxiety. ? Dillon Forrest, CoFounder, RankScience?Lean B2B nails the key to being nimble and iterative in the complex, drawnout world of B2B entrepreneurship: relationships. It captures how Ive been running my own Lean B2B practice for years and makes it accessible to anyone. ? Brian Gladstein, CEO and Founder, Explorics?This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. Its the kind of book you dont read once, you go back to it on a regular basis. ? Carmen Gerea, CEO & Cofounder, UsabilityChefs?Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. ? AJ, B2B Entrepreneur?The book I read of which I have learned the most. ? Etienne Thouin, Founder and CTO, SQLNext Software?I have highlighted and scribbled notes on literally every page. In a nutshell , "Lean B2B" has 245 pages of tight "gotchas" from the trenches which can steer your startup towards the right orbit ! ? Derick Jose, CoFounder, FluturaAmazon Categories: Lean Startup Business to business Enterprise SaaS Sales Startups Product Management
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- Q: What is the page count of the book? A: The book contains two hundred seventy pages. This length allows for an in-depth exploration of B2B product development.
- Q: What type of binding does the book have? A: The book is available in paperback binding. This makes it both lightweight and portable for readers.
- Q: Who is the author of this book? A: The book is authored by Étienne Garbugli. He is known for his expertise in B2B entrepreneurship.
- Q: What is the height and width of the book? A: The book measures nine inches in height and zero point six one inches in width. Its compact size makes it easy to carry.
- Q: What is the primary focus of 'Lean B2B'? A: The primary focus is on helping entrepreneurs achieve product-market fit in B2B markets. It provides a proven process and methodology.
- Q: How can I apply the lessons from this book in my business? A: You can apply the lessons by assessing market potential and finding early adopters. The book offers practical techniques for validation.
- Q: Is this book suitable for beginners in B2B? A: Yes, this book is suitable for beginners. It provides foundational principles and practical advice for new entrepreneurs.
- Q: What kind of case studies are included? A: The book includes over twenty case studies from various B2B companies. These real-world examples illustrate the application of Lean B2B principles.
- Q: Can I use this book for team training? A: Yes, this book can be used for team training. It offers insights that are beneficial for collaborative learning in B2B settings.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This helps preserve the quality of the paperback binding.
- Q: Is this book safe for young readers? A: Yes, the book is safe for young readers. It focuses on business concepts that are educational and informative.
- Q: What is the recommended age for readers of this book? A: The book is recommended for readers aged sixteen and up. It covers complex business strategies suitable for this age group.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller for a return or replacement. Most sellers have policies in place for such incidents.
- Q: Does this book include practical exercises? A: Yes, the book includes practical exercises and methodologies. These are designed to help readers apply the concepts effectively.
- Q: Is there a digital version of this book available? A: Yes, a digital version of the book is available. This allows for convenient reading on electronic devices.