Lean B2B: Build Products Businesses Want,Used

Lean B2B: Build Products Businesses Want,Used

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A proven process to get from idea to productmarket fit in B2B.Packed with more than 20 case studies, Lean B2B consolidates the best thinking around BusinesstoBusiness (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.The book helps: Assess the market potential of opportunities to find the right opportunity for your team Find early adopters, quickly establish credibility and convince business stakeholders to work with you Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found productmarket fit Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up productmarket validation Thousands of entrepreneurs and innovators around the world use the Lean B2B methodology.?The book will pay itself off in the first couple of pages! ? Ben Sardella, CoFounder, Datanyze, AAISP Top 25 Most Influential***** 86% of Readers Rated it 5Stars *****?I learned B2B the hard way, making mistakes following B2C tactics tweaking them to make them work in B2B. All these lessons were in the book. I could have just read this book and saved myself months of runway and immeasurable frustration and anxiety. ? Dillon Forrest, CoFounder, RankScience?Lean B2B nails the key to being nimble and iterative in the complex, drawnout world of B2B entrepreneurship: relationships. It captures how Ive been running my own Lean B2B practice for years and makes it accessible to anyone. ? Brian Gladstein, CEO and Founder, Explorics?This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. Its the kind of book you dont read once, you go back to it on a regular basis. ? Carmen Gerea, CEO & Cofounder, UsabilityChefs?Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. ? AJ, B2B Entrepreneur?The book I read of which I have learned the most. ? Etienne Thouin, Founder and CTO, SQLNext Software?I have highlighted and scribbled notes on literally every page. In a nutshell , "Lean B2B" has 245 pages of tight "gotchas" from the trenches which can steer your startup towards the right orbit ! ? Derick Jose, CoFounder, FluturaAmazon Categories: Lean Startup Business to business Enterprise SaaS Sales Startups Product Management

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of the book 'Lean B2B: Build Products Businesses Want'? A: The book focuses on a proven process to achieve product-market fit in B2B contexts, providing guidance on customer development and actionable strategies for entrepreneurs.
  • Q: Who is the author of 'Lean B2B' and what is his background? A: The author is Étienne Garbugli, who has experience in B2B entrepreneurship and customer development, making him well-suited to provide insights in this area.
  • Q: What kind of case studies are included in 'Lean B2B'? A: The book includes more than 20 case studies that illustrate the best practices in B2B customer development and real-world applications of the Lean B2B methodology.
  • Q: How can 'Lean B2B' help in finding early adopters? A: The book provides strategies to quickly find early adopters, establish credibility, and effectively engage business stakeholders to facilitate product validation.
  • Q: What are the key challenges addressed in 'Lean B2B'? A: The book discusses common challenges faced by entrepreneurs, such as identifying business problems, stakeholder engagement, and the nuances of B2B product validation.
  • Q: Is 'Lean B2B' suitable for beginners in the B2B space? A: Yes, 'Lean B2B' is suitable for beginners, as it breaks down complex concepts into accessible strategies, making it a valuable resource for entrepreneurs and business students.
  • Q: What is the recommended approach for creating a minimum viable product (MVP) according to 'Lean B2B'? A: The book outlines a systematic approach to creating a minimum viable product, emphasizing the importance of understanding customer needs and validating solutions early in the process.
  • Q: What is the format and page count of 'Lean B2B'? A: The book is published in paperback format and has a total of 270 pages.
  • Q: When was 'Lean B2B' published? A: The first edition of 'Lean B2B' was published on March 25, 2014.
  • Q: What are some key takeaways from reader reviews of 'Lean B2B'? A: Readers have highlighted the book's practical advice, clarity in explaining B2B methodologies, and its usefulness for both new and experienced entrepreneurs in the B2B sector.