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Lean Customer Development: Building Products Your Customers Will Buy,Used
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research&;before you waste months and millions on a product or service that no one needs or wants.With a combination of openended interviewing and fast and flexible research techniques, you&;ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they&;ll help you reach the 'ahha!' moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews playbyplay Detect a customer&;s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Lean Customer Development'? A: 'Lean Customer Development' focuses on teaching readers how to develop products that meet actual customer needs through effective customer development research.
- Q: Who is the author of this book? A: The author of 'Lean Customer Development' is Cindy Alvarez.
- Q: What type of binding does this book have? A: 'Lean Customer Development' is available in a hardcover binding.
- Q: How many pages does this book have? A: This book contains 236 pages.
- Q: When was 'Lean Customer Development' published? A: 'Lean Customer Development' was published on July 8, 2014.
- Q: What are some key techniques discussed in the book? A: The book discusses techniques such as open-ended interviewing, fast research methods, and turning customer insights into Minimum Viable Products.
- Q: Is this book suitable for large companies? A: Yes, 'Lean Customer Development' includes strategies that can be adapted for large companies and conservative industries.
- Q: What can I expect to learn from this book? A: Readers can expect to learn how to validate product ideas, conduct effective customer interviews, and understand customer behaviors and pain points.
- Q: What edition of the book is available? A: 'Lean Customer Development' is available in its first edition.
- Q: What condition is the book in? A: The book is in good condition.