
Title

Leap: How To Thrive In A World Where Everything Can Be Copied
Delivery time: 8-12 business days (International)
Every Business Faces The Existential Threat Of Competitors Producing Cheaper Copies. Even Patent Filings, Market Dominance And Financial Resources Can'T Shield Them From Copycats. So What Can We Doand, What Can We Learn From Companies That Have Endured And Even Prospered For Centuries Despite Copycat Competition?In A Book Of Narrative History And Practical Strategy, Imd Professor Of Management And Innovation Howard Yu Shows That Succeeding In Today'S Marketplace Is No Longer Just A Matter Of Mastering Copycat Tactics, Companies Also Need To Leap Across Knowledge Disciplines, And To Reimagine How A Product Is Made Or A Service Is Delivered. This Proven Tactic Can Protect A Company From Being Overtaken By New (And Often Foreign) Copycat Competitors.Using Riveting Case Studies Of Successful Leaps And Tragic Falls, Yu Illustrates Five Principles To Success That Span A Wide Range Of Industries, Countries, And Eras. Learn About How P&G In The 19Th Century Made The Leap From Handcrafted Soaps And Candles To Mass Production Of Its Signature Brand Ivory, Leaped Into The New Fields Of Consumer Psychology And Advertising, Then Leaped Again, At The Risk Of Cannibalizing Its Core Product, Into Synthetic Detergents And Won With Tide In 1946. Learn About How Novartis And Other Pharma Pioneers Stayed Ahead By Making Leaps From Chemistry To Microbiology To Genomics In Drug Discovery; And How Forwardthinking Companies, Including China'S Largest Social Media Appwechat, Tokyobased Internet Service Provider Recruit Holdings, And Illinoisheadquartered John Deere Are Leaping Ahead By Leveraging The Emergence Of Ubiquitous Connectivity, The Inexorable Rise Of Intelligent Machines, And The Rising Importance Of Managerial Creativity.Outlasting Competition Is Difficult; Doing So Over Decades Or A Century Is Nearly Impossibleunless One Leaps. Ultimately, Leap Is A Manifesto For How Pioneering Companies Can Endure And Prosper In A World Of Constant Change And Inevitable Copycats.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.