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Leap: How To Thrive In A World Where Everything Can Be Copied
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Every Business Faces The Existential Threat Of Competitors Producing Cheaper Copies. Even Patent Filings, Market Dominance And Financial Resources Can'T Shield Them From Copycats. So What Can We Doand, What Can We Learn From Companies That Have Endured And Even Prospered For Centuries Despite Copycat Competition?In A Book Of Narrative History And Practical Strategy, Imd Professor Of Management And Innovation Howard Yu Shows That Succeeding In Today'S Marketplace Is No Longer Just A Matter Of Mastering Copycat Tactics, Companies Also Need To Leap Across Knowledge Disciplines, And To Reimagine How A Product Is Made Or A Service Is Delivered. This Proven Tactic Can Protect A Company From Being Overtaken By New (And Often Foreign) Copycat Competitors.Using Riveting Case Studies Of Successful Leaps And Tragic Falls, Yu Illustrates Five Principles To Success That Span A Wide Range Of Industries, Countries, And Eras. Learn About How P&G In The 19Th Century Made The Leap From Handcrafted Soaps And Candles To Mass Production Of Its Signature Brand Ivory, Leaped Into The New Fields Of Consumer Psychology And Advertising, Then Leaped Again, At The Risk Of Cannibalizing Its Core Product, Into Synthetic Detergents And Won With Tide In 1946. Learn About How Novartis And Other Pharma Pioneers Stayed Ahead By Making Leaps From Chemistry To Microbiology To Genomics In Drug Discovery; And How Forwardthinking Companies, Including China'S Largest Social Media Appwechat, Tokyobased Internet Service Provider Recruit Holdings, And Illinoisheadquartered John Deere Are Leaping Ahead By Leveraging The Emergence Of Ubiquitous Connectivity, The Inexorable Rise Of Intelligent Machines, And The Rising Importance Of Managerial Creativity.Outlasting Competition Is Difficult; Doing So Over Decades Or A Century Is Nearly Impossibleunless One Leaps. Ultimately, Leap Is A Manifesto For How Pioneering Companies Can Endure And Prosper In A World Of Constant Change And Inevitable Copycats.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book 'Leap: How to Thrive in a World Where Everything Can Be Copied' has two hundred eighty-eight pages. This length allows for an in-depth exploration of the themes and case studies presented by the author.
- Q: What is the binding type of the book? A: The book is available in hardcover binding. This type of binding offers durability and a more premium look compared to paperback editions.
- Q: What are the dimensions of the book? A: The dimensions of the book are six point thirty-five inches in length, one point thirty-five inches in width, and nine point sixty-one inches in height. These measurements make it a suitable size for both shelf storage and portability.
- Q: Who is the author of this book? A: The author of 'Leap' is Howard Yu. He is an IMD professor specializing in management and innovation, providing expert insights in this book.
- Q: What genre does this book belong to? A: This book falls under the genre of Company Profiles. It combines narrative history with practical strategy to address business challenges.
- Q: How do I read this book effectively? A: To read this book effectively, consider taking notes on the five principles presented by the author. Engaging with the case studies will also enhance your understanding of the strategies discussed.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners in business. Its practical strategies and real-world examples make complex concepts accessible to those new to the field.
- Q: What age group is this book appropriate for? A: The book is appropriate for adults and young adults interested in business and innovation. It contains advanced concepts that may not be suitable for younger readers.
- Q: How should I store this book? A: To store this book, keep it upright on a shelf in a cool, dry place. Avoid direct sunlight to prevent fading and protect the hardcover from damage.
- Q: Can I read this book in one sitting? A: Yes, you can read this book in one sitting, although it is recommended to take breaks to fully absorb the information. Its engaging narrative makes it easier to read continuously.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a replacement or refund. Most sellers have policies in place to address such issues.
- Q: Is there a return policy for this book? A: Yes, there is typically a return policy for this book. Check the retailer's website for specific details regarding the time frame and conditions for returns.
- Q: Can I gift this book? A: Yes, you can gift this book. Its insightful content makes it a valuable gift for anyone interested in business strategy and innovation.
- Q: Does this book include any illustrations or graphs? A: No, this book does not include illustrations or graphs. It focuses on narrative and text to convey its themes and strategies.
- Q: Is the book updated with recent case studies? A: Yes, the book includes recent case studies that reflect current trends in business and innovation, making it relevant for today's readers.