Learning From Winners: How The Arf Ogilvy Award Winners Use Market Research To Create Advertising Success,Used

Learning From Winners: How The Arf Ogilvy Award Winners Use Market Research To Create Advertising Success,Used

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SKU: SONG0805856536
UPC: 9780805856538
Brand: Psychology Press
Condition: Used
$21.27
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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, redefine problems or markets, support risktaking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

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