Title
Lebensstilorientierte MarketingTheorie: Analyse und Weiterentwicklung modelltheoretischer und methodischer Anstze der Lebenssti,Used
Delivery time: 8-12 business days (International)
In der MarketingTheorie existieren verschiedene Anstze zur Erklrung des Konsumverhaltens; zu diesen gehrt auch die in den letzten Jahren in Theorie und Praxis gleichermaen stark beachtete LebensstilForschung. Die Zielsetzung dieser Arbeit ist darin zu sehen, Mglichkeiten und Voraussetzungen einer Nutzung der LebensstilForschung im Marketing aufzuzeigen. Dabei werden in einem ersten Schritt historische, verhaltenstheoretische und anwendungsbezogene Aspekte einer Integration der LebensstilForschung in die MarketingTheorie diskutiert und die Voraussetzungen fr die Konzeptionierung einer lebensstilorientierten MarketingTheorie untersucht. Da die vielfltigen Verffentlichungen zur LebensstilForschung zumeist nur auf einige eng begrenzte methodische oder strategische Fragestellungen eingehen, liegt der Schwerpunkt der Arbeit in der Verdichtung der Forschungsergebnisse zu einem in sich geschlossenen Konzept. Insbesondere bezglich der modelltheoretischen Fundierung ist an den bisherigen Arbeiten zur LebensstilForschung Kritik zu ben, so da der Entwicklung eines entsprechenden Rahmenkonzepts besondere Aufmerksamkeit geschenkt wird. Das vorgestellte LebensstilModell zur Erklrung des Konsumverhaltens wird sodann in Hinsicht auf die Messung der Variablen operationalisiert, wobei nicht nur die bekannten Methoden der LebensstilAnalyse vorgestellt, sondern auch neue Wege aufgezeigt werden.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.