Title
Leisure Travel: A Marketing Handbook
Delivery time: 8-12 business days (International)
A Marketing Book For Travel Professionals, Leisure Travel Focuses Primarily On The Psychology Of Travelwhy People Travel And Why They Don'T, And How To Reach And Motivate Them More Effectively. This Book Emphasizes That To Get A Greater Market Share, The Travel Professional Must Understand The Motivations, Thoughts, And Lifestyles Of Their Important Market Segments; Thereby Ensuring That Advertising And Promotional Dollars For Their Programs Hit Their Intended Targets. A Sweeping Perspective Of The Leisure Travel Industry, This Book Explains, Through Examples And Real Case Scenarios, How To Provide The Best Travel Products Targeted To The Right Audience, And With The Best Marketing Messages. For Managers And Executives Of Marketing And Directors Of Planning At Travel Supplier Companies (Airlines, Hotel Chains, Individual Hotels, Rental Car Companies, And Cruise Lines); Owners And Managers Of Travel Agencies And Travel Agency Conglomerates; And Owners, Managers, And Executives At Tour Companies And Travel Packages.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is 'Leisure Travel: A Marketing Handbook' about? A: This book focuses on the psychology of travel, exploring why people travel and how to effectively reach and motivate them, making it essential for travel professionals.
- Q: Who is the author of this book? A: The author is Stanley C. Plog, Ph.D., a recognized authority in the field of travel and tourism marketing.
- Q: What is the main target audience for this book? A: The book is aimed at managers and executives in marketing, travel agency owners, and professionals in travel supplier companies.
- Q: How many pages does the book have? A: The book contains a total of 272 pages.
- Q: What edition is this book? A: This is the first edition of 'Leisure Travel: A Marketing Handbook'.
- Q: When was this book published? A: The book was published on August 8, 2003.
- Q: What is the condition of the book? A: The book is in mint condition.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: Is there a focus on real-life case studies in the book? A: Yes, the book includes examples and real case scenarios to illustrate its concepts.
- Q: How can this book help travel professionals? A: It provides insights into understanding customer motivations and effective marketing strategies to increase market share.