Title
Leisure Travel: A Marketing Handbook
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A Marketing Book For Travel Professionals, Leisure Travel Focuses Primarily On The Psychology Of Travelwhy People Travel And Why They Don'T, And How To Reach And Motivate Them More Effectively. This Book Emphasizes That To Get A Greater Market Share, The Travel Professional Must Understand The Motivations, Thoughts, And Lifestyles Of Their Important Market Segments; Thereby Ensuring That Advertising And Promotional Dollars For Their Programs Hit Their Intended Targets. A Sweeping Perspective Of The Leisure Travel Industry, This Book Explains, Through Examples And Real Case Scenarios, How To Provide The Best Travel Products Targeted To The Right Audience, And With The Best Marketing Messages. For Managers And Executives Of Marketing And Directors Of Planning At Travel Supplier Companies (Airlines, Hotel Chains, Individual Hotels, Rental Car Companies, And Cruise Lines); Owners And Managers Of Travel Agencies And Travel Agency Conglomerates; And Owners, Managers, And Executives At Tour Companies And Travel Packages.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'Leisure Travel: A Marketing Handbook'? A: The book has two hundred seventy-two pages. It provides detailed insights into the psychology of travel and marketing strategies.
- Q: What is the binding type of this book? A: This book is paperback bound. This makes it lightweight and easy to handle for readers.
- Q: What are the dimensions of 'Leisure Travel: A Marketing Handbook'? A: The book measures six point nine inches in length, zero point seventy-one inches in width, and nine point zero two inches in height. These dimensions make it portable for travel professionals.
- Q: How is this book best used for marketing professionals? A: This book is best used as a comprehensive guide for understanding travel psychology. It offers strategies to reach and motivate target audiences effectively.
- Q: Is 'Leisure Travel' suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It lays a foundational understanding of travel marketing principles and strategies.
- Q: Can travel agencies benefit from this book? A: Yes, travel agencies can significantly benefit from the insights provided. It helps them tailor their marketing efforts to attract the right customers.
- Q: How should I store 'Leisure Travel: A Marketing Handbook'? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve the quality of the binding and pages.
- Q: Is there any specific care needed for this book? A: No specific care is required besides handling it gently. Avoid exposing it to moisture to maintain its condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for damaged items.
- Q: How does this book compare to other travel marketing books? A: This book stands out due to its focus on the psychology of travel. It offers practical examples that are often not found in other marketing literature.
- Q: Is this book recommended for executives in travel companies? A: Yes, it is highly recommended for executives. The book provides strategic insights crucial for decision-making in travel marketing.
- Q: What kind of marketing strategies does this book cover? A: The book covers strategies targeting various market segments in the travel industry. It emphasizes understanding customer motivations.
- Q: What is the author’s background? A: The author, Stanley C. Plog Ph.D., is an expert in travel marketing. His extensive research informs the strategies discussed in the book.
- Q: Does this book include real case scenarios? A: Yes, the book includes real case scenarios. These examples illustrate successful marketing strategies in the leisure travel industry.
- Q: Is 'Leisure Travel: A Marketing Handbook' relevant for cruise lines? A: Yes, the book is relevant for cruise lines. It provides insights into marketing strategies that can attract cruise customers.