Let Them Eat Cake: Marketing Luxury To The Masses As Well As The Classes,New

Let Them Eat Cake: Marketing Luxury To The Masses As Well As The Classes,New

In Stock
SKU: DADAX0793193079
Brand: Kaplan
$51.82 $74.03
Save $22.21
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

This Book Shows Marketing Professionals How To Position Their Products To Take Advantage Of The $77.7 Billion Luxury Market.In Let Them Eat Cake: Marketing Luxury To The Masses As Well As The Classes, Readers Will Get The First Researchbased Study Of The 15 Million Truly Affluent Households That Make Up The Leading Edge Of The New Luxury Market. Pamela Danziger Notes That The Luxury Market Is Changing Radically From The Conspicuousconsumption Consumers Of The 1990S. Danziger Conducted A Twoyear Research Study Of Luxury Consumers With Incomes Of $75,000 And Above And Discovered A Totally New Type Of Luxury Consumer. Called The 'Butterflies,' These Most Affluent Of Affluent Consumers Have Emerged From Their Luxurious Cocoons And Are Turning Their Focus From The Home To The Outside World. Designed To Give Marketing Practitioners An Insight Into What Luxury Means To The Consumer, Let Them Eat Cake Covers The Natural Evolution As Today'S Luxuries Become Tomorrow'S Necessities, As Products Move 'From The Classes To The Masses.' Readers Will Learn:* How To 'Get It Right For The Masses' And How To 'Get It Right For The Classes' With Profiles Of Companies That Exhibit Best Practices In Luxury Marketing.* Why Luxury Isn'T About Material Things Or How Much Something Costs. It Is How The Product Or Service Connects With The Dreams, Desires, And Passions Of The Consumer.* The Different Drivers And Motivators For Luxury Consumers. Danziger Outlines The Purchase Behavior And Preferences In The Nine Categories Of Home Luxury Products (E.G., Furniture, Art, Antiques), Four Personal Luxuries (E.G., Automobiles, Fashion), And Six Experiential Luxuries (E.G., Luxury Travel, Spa/Beauty Treatments). As Businesses Compete In An Increasingly Crowded Marketplace, Danziger Also Describes The Six Key Consumer Trends In Luxury Marketing And Strategies That Marketers Can Implement To Build Their Luxury Brands.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed