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Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived,Used
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The LongHidden Truth About The NewCar Business In the mid1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to redesign the automakerdealer financial relationship from the ground up, a process that has continued ever since. This gamechanging fact was deeply buried until 2012, when James Bragg, the countrys leading automotive consumer advocate/activist, cracked the code and unearthed the truth. He describes that discovery process and shows how the total reconstruction of the invoiceretail price relationship has (a) turned the longheld consumer perception of dealer cost into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the target price negotiating advice on the Internet. He then tells you how to apply that knowledge when youre car shopping. Letting The Cat Out Of The Bag lets all the hot air out of the boomfog of information and advice youre finding elsewhere. It will change forever the way you approach the process of buying or leasing a new car.
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