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Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Karlshochschule International University, Sprache: Deutsch, Abstract: Die Vorbereitungen fr das GroEvent Fuball Weltmeisterschaft 2006 laufen auf Hochtouren. Der Wettbewerb um die Lizenzen und Merchandisingprodukte ist ein harter Kampf. 30 Milliarden Menschen werden die 64 Spiele der FIFA WM 2006TM verfolgen, zirka 3,2 Millionen Fuballfans werden in den 12 Stadien die Spiele live sehen. DieseStudienarbeit soll aufzeigen wie das Geschft der Lizenzvergabe fr TVRechte, Sponsoring und Merchandising bei einem GroEvent, wie es die Fuball Weltmeisterschaft 2006 in Deutschland ist, funktioniert und welche Hrden und Aufgaben die Unternehmen bewltigen mssen, um ihre eigene WMKampagne verwirklichen zu knnen. Der internationale Fuballverband FIFATM hat strenge Richtlinien verfasst, die es fr die Unternehmen schwierig macht, die eigene WM Kampagne durchzufhren. Allgemeine Informationen ber die Fuball Weltmeisterschaft 2006 werden erlutert. Auerdem zeigt diese Arbeit auf, welche wirtschaftlichen Vorteile und Mglichkeiten ein solches Event mit sich bringt, welche Bereiche im internationalen Marketing und in welcher Form miteinbezogen werden. Hierbei spielen das Licensing und Merchandising die zentrale Rolle.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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