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Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs,Used
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So you think you know marketing.Think again. Lies Startups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and selfdeceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkeyand, let's face it, bullsh@#*to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Startups Tell Themselves provides 10 fasttrack, stepbystep chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bitesized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is standalone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Startups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful startup or product launch.
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