Life After The 30Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising

Life After The 30Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising

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SKU: SONG0471718378
UPC: 7.23813E+11
Brand: Wiley
$9.62
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The old media strategies advertisers used for decades no longer work. Here's what does!Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiencesand increase sales! Covering topics such as viral marketing, gaming, ondemand viewing, longform content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertisingand which strategies are most effective. This book is every marketer's road map to 'new marketing.'

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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