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Life Inc.: How the World Became a Corporation and How to Take It Back,Used
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This didnt just happen.In Life Inc., awardwinning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that theyre no longer even aware of it.This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, selfinterested individual to his exploitation through the false ideal of the singlefamily home; from the Victorian Great Exhibition to the solipsism of MySpacethe corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business.Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this sixhundredyearold trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes.Corporatism didnt evolve naturally. The landscape on which we are livingthe operating system on which we are now running our social softwarewas invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a selfsustaining reality. It is a map that has replaced the territory.Rushkoffilluminates both how weve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and humanscaled society to take its place.
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