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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even latenight talk shows. This anthology explores the reality of political advertising in the media the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives and examines the role of the news in political campaigns as well as that of politics as entertainment on latenight television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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