Title
Likeability on Facebook: Examining the effectiveness of wall posts on brands' Facebook pages,Used
Delivery time: 8-12 business days (International)
This book seeks to develop a better understanding on how managers should manage their brands wall posts on Facebook in order to maximize the effectiveness in terms of number of likes and comments. The research purpose of this study was exploratory; the aim was to find out what is happening and to seek new insights. As a starting point, a literature study on the changing media environment and the impact of mood on behavior is carried out. Via a deductive approach the research questions of the study are linked to the hypotheses that are drawn based on the literature study. There is collected both primary and secondary data in order to be able to test these hypotheses. The findings of the study have revealed that there indeed are certain wall post characteristics that seem to influence the effectiveness of the message. The principal conclusion is that there are some message characteristics that increase the effectiveness of a message, but that there also are some characteristics that decrease the effectiveness of a message.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.